Crescero Natural Capital connects investors with the value of Canadian agriculture by actively optimizing, managing and protecting farmland in partnership with farm families.
After 14 years at the forefront of farmland asset management, Crescero set its sights on becoming a leading alternative asset manager engaged with institutional investors, while remaining true to its farming roots.
Engaging Capoeira Partners was one of the first steps on a journey of discovery, which began with an in-depth assessment of the organization and its strategic goals.
Capoeira’s recommendations ran the gamut from improving Crescero’s operational infrastructure and processes, to substantially broadening the firm’s client universe and establishing a differentiated and purpose-driven market positioning.
Critically, Capoeira also helped Crescero realize the potential inherent in building relationships between investors and farm families and leveraging the opportunities that transformation represents.
With a corporate name change, a redesigned and relaunched website and the launch of an new evergreen offering, Crescero’s transformation into a more robust, sophisticated organization is on track.
Find out more at crescero.com.